Roddy Ricch’s “The Box” has gained insane popularity after the release of Roddy’s debut album, 'Please Excuse Me for Being Antisocial.' It has spent a total of four weeks sitting at No. 1 on the Billboard Hot 100 and even sparked a slew of viral memes around the song’s “EHH-ERR” sound. Genius recently sat down with 30 Roc and Dat Boi Squeeze, the producers of the hit song, to break down how it all came together.
The Making Of Roddy Ricch's "The Box" w/ 30 Roc + Dat Boi Squeeze | Deconstructed
Thursday, February 6, 2020
The Making Of Roddy Ricch's "The Box" w/ 30 Roc + Dat Boi Squeeze | Deconstructed
Roddy Ricch’s “The Box” has gained insane popularity after the release of Roddy’s debut album, 'Please Excuse Me for Being Antisocial.' It has spent a total of four weeks sitting at No. 1 on the Billboard Hot 100 and even sparked a slew of viral memes around the song’s “EHH-ERR” sound. Genius recently sat down with 30 Roc and Dat Boi Squeeze, the producers of the hit song, to break down how it all came together.
The Making Of Roddy Ricch's "The Box" w/ 30 Roc + Dat Boi Squeeze | Deconstructed
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
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