Donna Karan’s youth-focused label DKNY has always been about translating the vim and vigor of New York City’s energy to the global market, and who better than two of the city’s freshest and most beloved young urban-minded designers to take the reins? The CFDA/Vogue Fashion Fund (and CFDA menswear award)–winning Public School designers Dao-Yi Chow and Maxwell Osborne have been tapped as the label’s new creative directors, effective immediately, with an additional position of chief image offficer created for the incoming Hector Muelas, previously from Apple, who will be handling all brand image, marketing and creative services for Donna Karan International, as well as all digital platforms and e-commerce.
“Our new creative team has a solid platform to re-energize and redefine what authentic New York means for DKNY right now, given today’s world of fast living, extreme innovation and global competition at the highest level,” wrote Caroline Brown, Donna Karan International CEO, in a statement, and Muelas, who is credited with most recently leading the global brand marketing initiatives for the Apple Watch, has big changes in mind for the brand—what Brown describes as “a 360 experience across all consumer touch points, brand messaging, digital universe, architecture, marketing, and more.”
But for Osborne and Chow, who will split time between Public School and DKNY, it’s back to their roots: New York. “We both grew up in New York, and DKNY has always been part of the landscape of this city,” they wrote in a statement. “It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about—energy, disruption, new thinking, and transcending all boundaries. We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic American brands created by Donna Karan, a true inspiration.”
“I started DKNY with the goal of creating a brand that captured the very best of New York and could bring that great energy to the world. It’s been an incredible journey,” wrote Donna Karan. “Now is the right moment for its evolution and I am so excited for the next chapter of this company working together with this new creative team.”
Wednesday, April 29, 2015
DKNY Taps Public School’s Dao-Yi Chow and Maxwell Osborne as New Creative Directors
by Alessandra Codinah/Vogue
Donna Karan’s youth-focused label DKNY has always been about translating the vim and vigor of New York City’s energy to the global market, and who better than two of the city’s freshest and most beloved young urban-minded designers to take the reins? The CFDA/Vogue Fashion Fund (and CFDA menswear award)–winning Public School designers Dao-Yi Chow and Maxwell Osborne have been tapped as the label’s new creative directors, effective immediately, with an additional position of chief image offficer created for the incoming Hector Muelas, previously from Apple, who will be handling all brand image, marketing and creative services for Donna Karan International, as well as all digital platforms and e-commerce.
“Our new creative team has a solid platform to re-energize and redefine what authentic New York means for DKNY right now, given today’s world of fast living, extreme innovation and global competition at the highest level,” wrote Caroline Brown, Donna Karan International CEO, in a statement, and Muelas, who is credited with most recently leading the global brand marketing initiatives for the Apple Watch, has big changes in mind for the brand—what Brown describes as “a 360 experience across all consumer touch points, brand messaging, digital universe, architecture, marketing, and more.”
But for Osborne and Chow, who will split time between Public School and DKNY, it’s back to their roots: New York. “We both grew up in New York, and DKNY has always been part of the landscape of this city,” they wrote in a statement. “It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about—energy, disruption, new thinking, and transcending all boundaries. We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic American brands created by Donna Karan, a true inspiration.”
“I started DKNY with the goal of creating a brand that captured the very best of New York and could bring that great energy to the world. It’s been an incredible journey,” wrote Donna Karan. “Now is the right moment for its evolution and I am so excited for the next chapter of this company working together with this new creative team.”
Donna Karan’s youth-focused label DKNY has always been about translating the vim and vigor of New York City’s energy to the global market, and who better than two of the city’s freshest and most beloved young urban-minded designers to take the reins? The CFDA/Vogue Fashion Fund (and CFDA menswear award)–winning Public School designers Dao-Yi Chow and Maxwell Osborne have been tapped as the label’s new creative directors, effective immediately, with an additional position of chief image offficer created for the incoming Hector Muelas, previously from Apple, who will be handling all brand image, marketing and creative services for Donna Karan International, as well as all digital platforms and e-commerce.
“Our new creative team has a solid platform to re-energize and redefine what authentic New York means for DKNY right now, given today’s world of fast living, extreme innovation and global competition at the highest level,” wrote Caroline Brown, Donna Karan International CEO, in a statement, and Muelas, who is credited with most recently leading the global brand marketing initiatives for the Apple Watch, has big changes in mind for the brand—what Brown describes as “a 360 experience across all consumer touch points, brand messaging, digital universe, architecture, marketing, and more.”
But for Osborne and Chow, who will split time between Public School and DKNY, it’s back to their roots: New York. “We both grew up in New York, and DKNY has always been part of the landscape of this city,” they wrote in a statement. “It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about—energy, disruption, new thinking, and transcending all boundaries. We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic American brands created by Donna Karan, a true inspiration.”
“I started DKNY with the goal of creating a brand that captured the very best of New York and could bring that great energy to the world. It’s been an incredible journey,” wrote Donna Karan. “Now is the right moment for its evolution and I am so excited for the next chapter of this company working together with this new creative team.”
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