NYC Box Truck: Queens w/ Smart Crew
The international soccer community is in a frenzy this summer thanks to the massive convergence taking place in Brazil. This means folks from different countries, cities, and boroughs even— all over the globe— are at attention and in grand hopes of their team's road to victory. Queens, New York City isn't immune to the highly contagious fever. Considering that the borough is a melting pot of soccer-loving ethnic communities like Colombians, Jamaicans, Mexicans, Germans and Greeks, among others, it certainly won't be difficult to find locals gathered up at bars, restaurants, delis, or even in plain public, tuning in to the play-by-play of the latest match.
It was for this reason that the Queens-founded Smart Crew decided to make use of their special box truck canvas, provided by Nike NYC, to commemorate the spirit of the biggest soccer event on the planet. Formed circa 1997 by original members MEY, SYCO13, and LUK, the diverse squad has been gaining attention and strength since. They approach graffiti in a very collective and calculated manner that very much reflects, not only their name and iconic "S" with graduate cap emblem, but also the diverse unity found in soccer culture. The crew gets down like the teams get down!
Video by Will Robson-Scott
Photos by Brian Kelley
Words by Rainey Cruz
Edited by Luca Campanale
2nd Camera Brandon Kuzma
Canvases provided by Nike NYC
Friday, June 27, 2014
NYC Box Truck: Queens w/ Smart Crew
NYC Box Truck: Queens w/ Smart Crew
The international soccer community is in a frenzy this summer thanks to the massive convergence taking place in Brazil. This means folks from different countries, cities, and boroughs even— all over the globe— are at attention and in grand hopes of their team's road to victory. Queens, New York City isn't immune to the highly contagious fever. Considering that the borough is a melting pot of soccer-loving ethnic communities like Colombians, Jamaicans, Mexicans, Germans and Greeks, among others, it certainly won't be difficult to find locals gathered up at bars, restaurants, delis, or even in plain public, tuning in to the play-by-play of the latest match.
It was for this reason that the Queens-founded Smart Crew decided to make use of their special box truck canvas, provided by Nike NYC, to commemorate the spirit of the biggest soccer event on the planet. Formed circa 1997 by original members MEY, SYCO13, and LUK, the diverse squad has been gaining attention and strength since. They approach graffiti in a very collective and calculated manner that very much reflects, not only their name and iconic "S" with graduate cap emblem, but also the diverse unity found in soccer culture. The crew gets down like the teams get down!
Video by Will Robson-Scott
Photos by Brian Kelley
Words by Rainey Cruz
Edited by Luca Campanale
2nd Camera Brandon Kuzma
Canvases provided by Nike NYC
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
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