Could LeBron James be the next leader in tech innovation when it comes to gaming?
Thanks to his latest partnership with Nike Basketball, it sure is looking that way. To honor Bron-Bron's current NBA 2K14 game cover, Nike Basketball created a limited edition “2K14” version of the LeBron 11 that could only be earned through gameplay.
Players unlocked the shoe by reaching several in-game milestones — like winning 60 games and creating a signature shoe in the Nike Innovation Kitchen. A few lucky winners of MyPlayer mode are currently waiting on shipping details of the surprise shoe — featuring a jungle cat print and deep red upper to symbolize the heart of a lion — which will arrive in the coming weeks.
WRITTEN BY: KEENAN HIGGINS
Sunday, May 18, 2014
NIKE LEBRON 11 2K14
Could LeBron James be the next leader in tech innovation when it comes to gaming?
Thanks to his latest partnership with Nike Basketball, it sure is looking that way. To honor Bron-Bron's current NBA 2K14 game cover, Nike Basketball created a limited edition “2K14” version of the LeBron 11 that could only be earned through gameplay.
Players unlocked the shoe by reaching several in-game milestones — like winning 60 games and creating a signature shoe in the Nike Innovation Kitchen. A few lucky winners of MyPlayer mode are currently waiting on shipping details of the surprise shoe — featuring a jungle cat print and deep red upper to symbolize the heart of a lion — which will arrive in the coming weeks.
WRITTEN BY: KEENAN HIGGINS
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