Tuesday, July 9, 2013
LRG Fall 2013 ft. Travis Scott
We invaded Portland, Oregon, the "City of Roses," to shoot our Fall 2013 "Upper Echelon" lookbook/video featuring Grand Hustle rapper/G.O.O.D. Music producer Travi$ Scott - who also served as Creative Director - and LRG team rider Chris Grenier. Matching the lush yet industrial terrain of the city, the Fall '13 collection features an assortment of camouflage, all-over prints, bold graphic tees, and a variety of accessories that are all battle tested. Upper Echelon is a cut above the rest.
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
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